Sam: There’s always an underlying logic to things. The world is never static though we’d like for it to be and there are certain things that we always want to hold onto: when we wake up in the morning, we expect a routine—the sun to come up, the news to appear and the birds to chipper. There’s an expectation of normality that at the same time isn’t normal, because everything is moving. The same goes for design. It’s evolving and adjusting in response to the forces of change and the forces of new materials and ways of thinking. In design, you need a constant logic combined with a progressiveness that responds to change.
Christian: This is also something that we’re talking a lot about in our studio, how to build new perspectives onto the logic values of Scandinavian design. I find that you need to adapt the existing values to the progressive nature of the world and create something new from that, whether it be through a functional or aesthetic approach to design.
Sam: Aesthetic beauty is to me an essential element in design but it’s never the starting-point. I’m not setting out to create beauty but rather to move things forward in a positive way. Beauty isn’t just a visual concept; it’s about how something is experienced, how it’s put together, how it sits in a room and how it’s used. We tend to think of it as the way in which something appears yet there is beauty in all facets. As you go through the layers of a design, you’ll arrive at something that feels very beautiful and that beauty can be radical rather than harmonic as well.
Christian: We’re always searching for meaning in a project, whether it be in a functional, aesthetic or crafts way. Beauty on its own is never enough to justify the creation and existence of a design. You need to bring the other elements and aspects into the ring to achieve beauty. This is also where context comes into play.
Sam: Context is something that’s in the back of my mind when working on a project. It’s related to my perception of design, seeing it as a response to the present or the future. It’s different to the approach of an artist who has no rules to abide by. It’s the challenges within design that allow you to make leaps through conversations of contexts.