Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.
By expanding this heritage with forward-looking materials, techniques and bold creative thinking, our ambition is to deliver new perspectives on Scandinavian design.
In fact our name, Muuto, comes from muutos, meaning new perspective in Finnish.
We handpick leading contemporary designers who are strong interpreters of our philosophy and combine their talents with the passionate Muuto creative team.
You will know our design because it has muutos: objects made sublime through new perspectives, enjoyed across the world, representing the best of Scandinavian design today.
How can design trigger emotion and why do we gravitate towards one space over another? It’s these types of questions that drive our dedication to creating new design, as we hope our perspectives will make you reflect on what makes a space feel just right.
Our interiors are landscapes for authentic and analogue experiences. Our homes are filled with objects that stimulate the senses. Colors that evoke memories and emotions. Materials that trigger feelings. Shapes that tap into our subconscious. Objects influence our impression of space and how we feel when in the presence of them.
Of course, our perceptions of design are subjective. An object can have a clear personality and convey multiple messages, depending on the receiver. It could be a small detail you find endearing. A fabric you like to run your fingers over. The sound a lamp makes when switched on. Or the color of a sofa that soothes you. We each experience designs in our own ways and its colors, shapes, materials and tactility affect how we interpret our surroundings.
IT'S ALL ABOUT PERSPECTIVES
Our name Muuto comes from the Finnish word muutos, meaning new perspective. Drawing on our Scandinavian roots, we create functional, well-crafted pieces with an enduring aesthetic and an honest expression. Before we introduce a new Muuto design, we want to be sure that it adds a new perspective, building on a strong heritage but in a modern context - somehow improving or challenging what has been made before.
We search for designers who share this same mindset. Creatives with a contemporary take on tradition, who embrace the essence of Scandinavian design. Who are keen on exploring a forward-thinking approach to natural materials, comfort, craftsmanship and durability. Individuals who bring a fresh set of eyes to creating something new, as well as new ways of reimagining something old.
People tend to gravitate towards something that feels familiar yet new. We aim to create designs that are inviting and intuitively attractive. Designs should spark curiosity and interest - without imposing itself on its surroundings. Because a chair in one interior can seem soft and elegant, whereas in another interior it can look contemporary and edgy. It’s all about perspectives.
Objects influence our impression of space and how we feel when in the presence of them
MORE THAN MERELY DESIGN
For a design to have character, it involves details that resonate with us on a deeper level, which results in an object with presence. Able to set the scene for dining and socializing. A more focused atmosphere for working. Or a sense of wellbeing for relaxing.
Everybody knows the feeling of entering a room that feels good. We hope our perspectives on Scandinavian designs will inspire you to reflect on your surroundings and how they make you feel. To create a space that feels just right.