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On Their Design Philosophy Iskos-Berlin We see design as an art of storytelling. This story is normally quite complex, consisting of semantics, orphology, materiality, technology of objects and many other elements. But the clearer your story is, the more likely people are to understand it. The more surprising you make your story, the more likely they are to remember it. And finally, the more you make people smile, the more likely they are to love it.
On Scandinavian design:
"Time passes and life goes on. Wild flowers of Scandinavian muutos are growing on the roof of the museum buildings of our design heritage. It is more than natural; it is life-affirming."