OUR GUESS IS, YOU ARE LOCATED IN
On his Focus Lamp for Muuto Andreas Bergsaker Focus is an everyday object with a sculptural appeal and simple function: it's a lamp and pedestal where you can place and highlight your personal objects. Working with its visual expression and delicate dimensions, I wanted to give the lamp a unique personality within an embracing and protective nature. The emphasis is on the pedestal along with the objects placed on it—for this reason, all components are fixed in their positions. On a personal level, the cone of ambient light solved my seemingly eternal problem of constantly misplacing my keys.
On Scandinavian design:
"It is about realigning the production of domestic goods with the founding values of Scandinavian design, bringing together the concerns of humanism, beauty, and simplicity into a contemporary manufacturing and cultural context. It’s appealing because it's been around just long enough to have influenced the way that we approach design. The movement has provided myself and many other young designers with an idiom and a venue for forward-looking, accessible designs."