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On Their Design Philosophy Aiayu Our work is founded in a pursuit for quality and true beauty, designing things that are at once beautiful on the outside and on the inside as well as making things that will lessen their harm to the environment and be produced in a way that is ethically responsible towards the people who make them.
On Scandinavian design:
"We find that new Scandinavian design reflects a longing for the past; going back to nature, making things by hand and designing products that will last beyond fads and trends."