At Muuto, our mission is to expand the Scandinavian design tradition with new and original perspectives. By doing so, we hope to fill the world with beautiful, useful, simple objects.
It’s all about finding new perspectives. We take inspiration from our Nordic setting to create pieces that are new and fresh, yet true to their Scandinavian design heritage. We call this approach New Nordic.
To us good design starts with the person. The journey from idea to object is begun by an individual spark of creativity. We handpick the brightest design talents in Scandinavia and give them the freedom to express their individual story through everyday objects: Pushing the boundaries of Scandinavian design in their own way, offering their own new perspectives. How do they see a chair, vase, lamp or any other everyday product?
Driven from a Nordic context, the unique insights and observations of this vibrant group of designers are channelled into our product range: A range full of new perspectives, or ‘muutos’ as the Finnish would say. By giving our designers the space to let loose with their imaginations, the results can often be fantastic: Unique, new, yet characteristically Scandinavian.
"We truly believe that the road to success for modern Scandinavian design lies in supporting the best designers of our time. We give them the freedom to create new designs and we see it as one of Muuto’s primary goals to stay at the forefront of their continued development," says Director and Founder of Muuto, Peter Bonnén.
"Working so closely with these designers gives Muuto products great diversity and character and further links them to the Nordic heritage. This is a heritage that Muuto is immensely proud of and something that is carried by all designers as part of their professional luggage," adds Director and Founder of Muuto Kristian Byrge.